The road ahead
As part of our wider design concept, we were keen for the brand’s design language to take clear and instantly recognisable inspiration from iconic (and ubiquitous) travel signage and road markings.
That’s why we developed our own iconographic story – with the Energy Park arrow symbolising the brand’s stated mission to ‘make the world a better place through innovation and sustainability’. The arrow also promises to consistently point each audience in the right direction for progress and advancement – ‘the road ahead’.
Our logo marque also symbolises ‘Movement’, ‘Direction’, ‘Purpose’ and ‘Simplicity’ – taking further design inspiration from the AC sinus waveform and DC signals.