Elite is an interior design and architecture studio which “creates exquisite interiors as unique and individual as its clients”.
We were approached by Elite to create a distinctive and ownable brand identity that positions them as a highly exclusive interior architecture firm offering tailored design solutions that meet their clients specific needs. Think high-end luxury where perfect taste and an impeccable eye for detail meet.
A timeless logo
The Elite logo mark is inspired by design notes from the past, present - even the future. The logo is bold and self-assured; measured but with a sparkle of personality and charm. It has been created to feel both contemporary today, and also presenting an enduring relevance and resonance for many years to come.
The colour scheme was inspired by mid-century interior design and couture fashion houses - perfect embodiments of the ‘timeless luxury’ the Elite brand offers. The carefully chosen palette is made up of four complementary, but contrasting, components; Black, Light Taupe, Pure White and Matt Gold Foil.
Setting standards the Elite way
A polished sheen of pure exclusivity shone through in each element of the brand identity and accompanying website we created. Everything was beautifully distinctive and very obviously ownable; we captured ‘an elite feel’ which was applied across the board.
Just as Elite Design Studio offer tailored design solutions to meet their client’s specific needs, we created something which could only be for Elite. This isn’t design-by-numbers, this is getting under the skin of a brand’s true identity and applying across multiple consumer touchpoints.